Thinks Out Loud: E-commerce and Digital Strategy
Latest Episodes
Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)
What is the point of technology? Does it exist solely for its own sake? Of course not. Its to make our customers lives better. Its really that simple. Which, happily,
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Heres a bigger question: Why should
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way
Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396)
Microsofts Satya Nadella recently showcased the companys vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. For
How to Escape Big Tech’s Web (Thinks Out Loud Episode 395)
Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. Weve got lots of names for the "bad guys" in our marketing story. They are
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldnt be happier about that. This podcast, and podcasting more generally, have been a huge component
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
Dont let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if Im being honest. Her concerts have not only made her a ton
Revisiting Day One — Today is a New Day (Thinks Out Loud)
Weve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. Its to
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
Given all the bad news and bad actors were seeing pop-up on social lately, its fair of you to ask if social media is anti-social for your brand now. So,