With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question.

Im generally bullish on AI and its potential benefits for customers and brands. What Im less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Wit

Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not

I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that Google cant survive in a zero-click world. While that same reality is not (yet) true for Cha

OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, the next step in agentic commerce. Its genuinely a capital-B, capital-D, Big Frickin Deal. No do

Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any day. The question is, what happens to your content? Will agents replace the content

Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, its clear that search is changing or is it? Yes, customers are using AI answer engines

While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, Im convinced that the big winner in the antitrust trial is Google. And, to a lesser extent,

For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google cant survive in

Agentic AI is almost certainly going to be huge and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early