Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud: E-commerce and Digital Strategy


Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud Episode 326)

April 27, 2021
Does digital create fans or only customers: Fans using mobile phones to light up stadium

A protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers’ — excuse me, fans’…


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