You may have heard that Amazon is suing Perplexity, alleging that Perplexitys Comet browser violates the e-commerce giants terms of service. Amazon goes even further, though, as an article from The Verge points out: Amazon’s statement says third

I am incredibly fortunate to do get to do what I do. Im even more fortunate that Im surrounded by amazing people every single day. And Im tremendously thankful for all of those. In honor of Thanksgiving here in the US, I thought it made sense to share

Ive been talking about the idea of the brand is the prompt for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come

Weve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with it

With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question.

Im generally bullish on AI and its potential benefits for customers and brands. What Im less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Wit

Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not

I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that Google cant survive in a zero-click world. While that same reality is not (yet) true for Cha

OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, the next step in agentic commerce. Its genuinely a capital-B, capital-D, Big Frickin Deal. No do

Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any day. The question is, what happens to your content? Will agents replace the content