The holidays are a great time to catch up on some of the big ideas weve covered on the podcast this year. And one of the biggest is the notion that Your brand is the prompt. That idea is even more important now that ChatGPT has opened access for any b

2025 has not been a year of incremental change. Were living through dramatic changes. Most marketers and e-commerce folks started the year playing with AI. Now were considering when it will replace everyday interactions with our customers. This much

Youve heard me say that gatekeepers gonna gate for a long, long time. Hell, I wrote a whole book about the topic. The funny thing is that most folks assume that OpenAI and ChatGPT are going to bypass the gatekeepers — and will likely become the b

You may have heard that Amazon is suing Perplexity, alleging that Perplexitys Comet browser violates the e-commerce giants terms of service. Amazon goes even further, though, as an article from The Verge points out: Amazon’s statement says third

I am incredibly fortunate to do get to do what I do. Im even more fortunate that Im surrounded by amazing people every single day. And Im tremendously thankful for all of those. In honor of Thanksgiving here in the US, I thought it made sense to share

Ive been talking about the idea of the brand is the prompt for a while now. But I think now would be helpful to dive into what that means in a lot more detail. Why? Because too many folks seem to think that AI agents and answer engines will always come

Weve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT offering its Atlas browser that offers agentic capabilities, and Perplexity doing the same with it

With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question.

Im generally bullish on AI and its potential benefits for customers and brands. What Im less bullish about are all the folks essentially telling you that AI will make you give up building meaningful connections between your brand and your customers. Wit

Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive clicks, engagement, and a little bit of anger among the marketing community. I promise I’m not