This is a huge week around here. Ive just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.

Google may have just told marketers they can never use AI to create content. Or maybe not. Their actual recommendations are somewhat more nuanced than simply AI bad or AI

So, the economy has been going through it over the last couple months and especially over the last week in particular. Thats a plain fact. But its more than

If theres one thing I hate to see, its marketers, e-commerce, and customer acquisition folks who talk about AI as if its going to solve every problem their business has.

Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their market

Ive long believed that AI wont steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply

Content marketing plays a crucial role in driving results for your business. Done well, its your organizations 24/7/365 salesperson and your 24/7/365 customer service rep. But the emergence of

Ive long argued that artificial intelligence wont take your job, but that smart people who use AI might. What you might want to think about though is what smart people

With all of the discussion around ChatGPT, generative AI, and large language models, youd think that OpenAIs tools or those from Perplexity or Anthropic are crushing Google. It

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isnt the point of marketing to drive revenue? I think so, in both cases. You