OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, the next step in agentic

Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any

Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, its clear that search is changing or is it? Yes, customers are using AI answer engines

While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, Im convinced that the big winner in the antitrust trial is Google. And, to a lesser extent,

For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google cant survive in

Agentic AI is almost certainly going to be huge and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early

Unlike a lot of folks, Im not convinced that AI agents are the end of brands. Sure, theres a risk. But I still believe most customers will choose brands that

Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it

You may have heard me say that gatekeepers gonna gate. Well, Googles AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way