Weve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT

With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers and to

Im generally bullish on AI and its potential benefits for customers and brands. What Im less bullish about are all the folks essentially telling you that AI will make you

Are you as sick as I am of hearing people claim that SEO is dead? I mean, cmon. How is that we keep regurgitating the same foul nonsense to drive

I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that

OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, the next step in agentic

Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any

Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, its clear that search is changing or is it? Yes, customers are using AI answer engines

While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, Im convinced that the big winner in the antitrust trial is Google. And, to a lesser extent,

For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google cant survive in