Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their market

Ive long believed that AI wont steal your job, but rather that smart people who put AI to work will. After all, marketing, e-commerce, and customer acquisition roles are simply

Content marketing plays a crucial role in driving results for your business. Done well, its your organizations 24/7/365 salesperson and your 24/7/365 customer service rep. But the emergence of

Ive long argued that artificial intelligence wont take your job, but that smart people who use AI might. What you might want to think about though is what smart people

With all of the discussion around ChatGPT, generative AI, and large language models, youd think that OpenAIs tools or those from Perplexity or Anthropic are crushing Google. It

Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isnt the point of marketing to drive revenue? I think so, in both cases. You

Theres only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your

Were living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What

Googles AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for search (albeit, with different behaviors than weve long

Do you still need a website in an age of AI? More broadly, what is the point of your businesss website in an age of AI? As AI becomes more