What's Stirring This Christmas? Content Marketing (Thinks Out Loud Episode 146) - Headlines and Show Notes ANA says ‘content marketing’ is word of the year | The Drum Content Marketing For Hotels: 2016's Must-Watch Trend (Travel Tuesday) 8 Excellent E-Commerce Insights to Round out the Year: Hospitality Marketing Link Digest Metrics & ROI - Understanding Your Content Marketing Goals Before Setting Metrics : MarketingProfs Article What is a "brand story" anyway? 4 On-Ramps For Building Your Brand Story | Branding Strategy Insider 'We're a Media Company Now': Inside Marriott's Incredible Money-Making Content Studio — The Content Strategist Marriott's Beebe explains content marketing Learning How to Fail| You might also want to check out these slides I had the pleasure of presenting recently about how to lead mobile-focused digital transformation within large organizations (a topic we've been talking about a fair bit lately). Here are the slides for your reference: Putting Digital to Work: 4 Key Actions to Drive Digital Transformation from Tim Peter (And, yes… you can hire me to speak at your next event, too). Contact information for the podcast: podcast@timpeter.com Technical details: Recorded using an Audio-Technica AT2035 studio condenser microphone through a Mackie Onyx Blackjack USB recording interface into Logic Express 9 for the Mac. Running time: 14m 30s You can subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below: