Thinks Out Loud: E-commerce and Digital Strategy
Latest Episodes
Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out
Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)
Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools arent transformational, theyre helping businesses large and small drive greater effectivene
Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud
Are you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, Whats the point
Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like theyre running us down like a hungry bear and
What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)
The AI hype cycle is running its course, with more people starting to ask, Whats the point of artificial intelligence for our marketing and our business anyway? Thats good. Thats
The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)
In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why thats ultimately a risk to your business. To offset that
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Google is changing search. The companys AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks
Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
In the immortal words of Omar Little, You come at the king, you best not miss. And we all know that Google is the king, right? But history shows what
AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like theyre running us down like a hungry bear and
The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)
AI might be in the trough of disillusionment among some people but its far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent