Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud: E-commerce and Digital Strategy


Want to Own the Customer? Own the Data - Thinks Out Loud Episode 112

February 25, 2015

href="http://www.timpeter.com/wp-content/uploads/2015/01/mobile-payments-state-of-e-commerce.jpg">src="http://www.timpeter.com/wp-content/uploads/2015/01/mobile-payments-state-of-e-commerce.jpg" alt="Own the data to own the customer" width="400" height="267" class="alignleft size-full wp-image-5380" style="float: left; padding:0px 15px 5px 0px; " />
/>Want to Own the Customer? Own the Data – Headlines and Show Notes

style="float;position:relative; left:25px;">href="http://www.timpeter.com/2015/02/23/owns-your-customer/">Who Owns Your Customer?href="http://www.timpeter.com/2015/02/24/best-hotels-own-the-guest-travel-tuesday/">How the Best Hotels Own the Guest (Travel Tuesday)href="http://www.emarketer.com/Article.aspx?R=1012098">Do Marketers Rely on Instinct Over ROI? – eMarketerhref="http://www.marketingcharts.com/online/cmos-see-budget-hikes-on-the-horizon-but-roi-proof-remains-elusive-51739/">CMOs See Budget Hikes on the Horizon, But ROI Proof Remains Elusivehref="http://www.marketingcharts.com/online/us-cmos-still-report-making-little-use-of-marketing-analytics-51718/">US CMOs Still Report Making Little Use of Marketing Analyticshref="http://www.marketingcharts.com/traditional/customer-satisfaction-with-the-retail-sector-dips-though-e-commerce-provides-a-bright-spot-51628/">Customer Satisfaction With the Retail Sector Dips, Though E-Commerce Provides A Bright Spothref="http://www.marketingcharts.com/online/us-e-commerce-conversion-rates-by-device-q4-2013-q4-2014-51703/">US E-Commerce Conversion Rates, by Device, Q4 2013-Q4 2014href="http://www.emarketer.com/Article.aspx?R=1012100">Mobile’s Still Far Behind Desktop for Retail Ecommerce Revenues – eMarketerhref="http://www.getelastic.com/5-obsessions-every-cmo-must-embrace/">5 Obsessions Every CMO Must Embracehref="http://www.timpeter.com/2013/06/06/thinks-out-loud-episode-30-the-rise-of-agfam-apple-google-facebook-amazon-microsoft-and-everywhere-shopping/">Thinks Out Loud Episode 30: The Rise of AGFAM (Apple, Google, Facebook, Amazon, Microsoft) and Everywhere Shoppinghref="http://www.timpeter.com/2014/09/10/game-changer-mobile-commerce-thinks-loud-episode-89/">The Game Changer for Mobile Commerce – Thinks Out Loud Episode 89href="http://9to5google.com/2015/02/12/visa-hopes-to-track-smartphone-locations-to-prevent-credit-card-fraud-for-travellers/">Visa hopes to track smartphone locations to prevent credit card fraud for travellers | 9to5Googlehref="http://www.mobilecommercedaily.com/google-softcard-deal-notwithstanding-android-payments-still-an-open-field">Google-Softcard deal notwithstanding, Android payments still an open fieldhref="http://www.timpeter.com/2014/12/16/2015-travel-e-commerce-trends-worth-watching-digital-wallets-travel-tuesday/">2015 Travel E-commerce Trends Worth Watching: Digital Wallets (Travel Tuesday)href="http://www.timpeter.com/2015/02/05/mobile-will-disrupt-your-industry-3-ways-protect-business/">Mobile Will Disrupt Your Industry: 3 Ways to Protect Your Businesshref="http://www.timpeter.com/2015/02/18/mobile-commerce-myth/">The Mobile Commerce Myth – Thinks Out Loud Episode 111

You might also enjoy the slides from my recent webinar, Digital Marketing Directions: Key Trends Driving Your Marketing Next Year,:

href="https://www.slideshare.net/tcpeter/digital-marketing-directions-three-key-trends-driving-your-marketing-next-year" title="Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year" target="_blank">Digital Marketing Directions: Three Key Trends Driving Your Marketing Next Year from href="http://www.slideshare.net/tcpeter" target="_blank">Tim Peter
/>(And, yes… you can href="http://www.timpeter.com/speaking/">hire me to speak at your next event, too).

Contact information for the podcast: href="mailto:podcast@timpeter.com">podcast@timpeter.com

Technical details: Recorded using an href="http://www.amazon.com/gp/product/B002T45X1G/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B002T45X1G&linkCode=as2&tag=timpeterconsu-20">Audio-Technica AT2035 studio condenser microphonesrc="http://ir-na.amazon-adsystem.com/e/ir?t=timpeterconsu-20&l=as2&o=1&a=B002T45X1G" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> through a href="http://www.amazon.com/gp/product/B003VZG550/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B003VZG550&linkCode=as2&tag=timpeterconsu-20">Mackie Onyx Blackjack USB recording interfacestyle="border: none !important; margin: 0px !important;" alt="" src="http://www.assoc-amazon.com/e/ir?t=timpeterconsu-20&l=as2&o=1&a=B003VZG550" width="1" height="1" border="0" /> into href="http://www.amazon.com/gp/product/B000EMIAGA/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B000EMIAGA&linkCode=as2&tag=timpeterconsu-20">Logic Express 9style="border: none !important; margin: 0px !important;" alt="" src="http://www.assoc-amazon.com/e/ir?t=timpeterconsu-20&l=as2&o=1&a=B000EMIAGA" width="1" height="1" border="0" /> for the Mac.

Running time: 14m 29s

You can href="http://itunes.apple.com/us/podcast/tim-peter-thinks-out-loud/id562324120">subscribe to Thinks Out Loud in iTunes [iTunes link], subscribe via href="http://www.blubrry.com/feeds/thinksoutloud.xml">our dedicated podcast RSS feed (or better yet, given that Google has now killed Reader, href="http://eepurl.com/tbP59">sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player below:

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