The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion that “Your brand is the prompt.” That idea is even more important now that ChatGPT has opened access for any business to release their own app on the ChatGPT platform.

Once businesses start taking advantage, your biggest problem won’t be getting ChatGPT to find you. It will be getting them to show you instead of the millions of other businesses who also want ChatGPT to show them.

If only there was a way that companies could stand apart. If only there was a way to ensure customers found you, every single time.

Oh, wait. There is. It’s called building a brand.

I’ve studied how we can build brands beyond Big Tech for over 20 years. That’s the core of what my book Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech, that you can find on