Thinks Out Loud: E-commerce and Digital Strategy

Thinks Out Loud: E-commerce and Digital Strategy


Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)

July 11, 2025

Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it can seem that way.

In some ways, it’s not just possible, but actually likely that you will. AI is incredibly fast. It’s incredibly powerful. To think that human beings can outthink AI is not realistic. As I like to say, “You’re not going to out-AI AI.”

But, in a far more meaningful way, I’m don’t think that our inability to keep up with AI is a problem. Because, just as we can’t out-AI AI, artificial intelligence can’t out-human humans.

Instead, there are many areas where marketers can not only keep up—and keep ourselves relevant. They’re also what will set us apart… and set us up for long-term success.

Is it impossible for marketers to keep up with AI? And what should we do instead? That’s what this espisode of the podcast is all about.

Want to learn more? Here are the show notes for you.

Revisiting “Is It Impossible for Marketers to Keep Up With AI?” (Thinks Out Loud 459) — Headlines and Show Notes Show Notes and Links