In the Arena
Latest Episodes
Chris Beall: Outbound Sales and Prospecting Metrics and What They Tell Us About Success – Episode #103
Outbound sales and prospecting are the sales approaches that most people shudder to think of. Dialing the phone, cold calling, getting past the gatekeepers - it's enough to discourage anyone if you don't approach it in the right way.
Derek Thompson on How Things Go Viral and The Science of Popularity – Episode #102
We've all experienced those crazy scenarios when something goes viral - in the old days, we said it was extremely popular or a tremendous hit. We're talking about things like Cabbage Patch Kids, Beanie Babies, or hit albums on the Billboard Chart.
Seth Godin on Customer Attraction, Brand Loyalty, and His Own Writing Process – Episode #101
Nobody in the online marketing space or sales world needs an introduction to Seth Godin. Seth has become synonymous with content marketing and the new approach to customer attraction he calls permission marketing.
Productive Thinking As The Key to Greater Sales Success, with Tim Hurson – Episode #100
If you want to learn how to engage in productive thinking, Tim Hurson is the guy to teach you how. Tim is the author of a book called “Think Better: An Innovator’s Guide to Productive Thinking” and this conversation is part of the celebration of the te...
Overcoming Toxic Culture Through Mastering Civility, with Christine Porath – Episode #99
It should not come as a surprise that some of the most important things in life are the most basic. Civility is one of those things that is essential to maintaining and building great relationships with others but is often cast aside for the sake of at...
Perry Marshall on Mastering Marketing With The 80/20 Rule – Episode #98
Many who listen to this podcast are eager to master the things that will move their career or business forward, things like sales and marketing. But mastering marketing and sales is not something that is easy or that happens overnight.
Donald Miller on Why Building a Storybrand Motivates Buying Decisions – Episode #97
One of the most influential books in Anthony's life in recent years has been Donald Miller’s, “ A Million Miles in a Thousand Years.” Since the publication of that book, Donald has written another, this time oriented toward business.
Daniel McGinn on Performance Rituals, Emotional Preparation, and Sales Success – Episode #96
If you’ve followed Anthony’s writing and work for any time at all you know how fascinated he is with the impact mindset has on success in sales. So it makes perfect sense that when he saw a book titled, “Psyched Up: How the Science of Mental Preparatio...
James Muir on Closing the Sale – Episode #95
Closing the sale is arguably one of the most difficult and most misunderstood parts of the sales process. It’s true for many reasons, including missed steps prior to the close and wrong assumptions about whether or not the prospect is actually ready to...
Stoking Your Hunger to Win in the Sales Arena, with Patrick Tinney – Episode #94
Every sales professional says they have a hunger to win, but few truly conquer as top sellers. My guest on this episode says every sales professional must have a perpetual hunger to win in sales - that constant drive to provide for their family,