The Product Experience
Four behaviours that drive successful AI products - Matthew Certner (Partner and Garage Lead, IBM)
October 15, 2025
You cant build great products on gut instinct, and yet, according to IBMs global study of 1,000 enterprises, 77% of organisations using generative AI arent seeing any financial benefit. In this episode on The Product Experience podcast, Lily Smith sits
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The Product Experience features conversations with the product people of the world, focusing on real insights of how to improve your product practice. Part of the Mind the Product network, hosts Lily Smith (ProductTank organiser and Product Consultant)
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