This week Ray and Jock are joined by Ludo Lacay, co-founder of pet insurance startup Napo, to talk about professional poker, the struggles of becoming a co-founder, and applying his experience from Facebook. https://youtu.be/dgloHlbL_ss In this episode 0:00 Opening titles 0:14 Introduction to Ludo 2:50 Napo pitch 5:07 Vitality and next-gen health insurers 6:35 Transition to co-founder 8:06 Lessons from working at Facebook 10:09 High trust, high transparency 12:47 Move fast (but don't break things) 16:08 What are you most excited about? 17:27 Being surprised by your customers 19:00 Comparison sites' similarities to adtech 20:15 Ludo's 3 tips for direct marketing strategy 23:31 Hiring is so important, and time-consuming 26:42 Ludo's approach to hiring 27:42 Who's your moral support? 30:14 The prickliness of founders 31:57 What to do with bad hires 35:11 Why 'Napo'? 38:49 Poker as a science 43:16 Closing credits About The Pig Wrestlers Recorded on 7 May 2021Music: Crazy Glue (Instrumental Version) by Josh Woodward (CC-BY 4.0)