We stalk “Paranormal Activity” and discuss:

• Cinematography, combining style and story;
  
• Writing & Story, selling the world, slow burns and slow payoffs;
  
• Directing and Editing, fast facts;
  
• and other such stuff and things and stuff.
  

“The key to a good horror movie is what happens between the scares. The scares aren’t the tricky part. If you’re involved in what’s going on in between, the scare is going to trick you. If you’re not, the best scare in the world will not be scary.“ – Jason Blum

Notes & References:
Jason Blum article (W Magazine)
Jason Blum backstory (LATimes.com)
Paranormal Activity effects recreation (IndyMogul YouTube)

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