Today we are talking with Gavin Hammar, the founder of StoryPrompt, and former CEO and founder of Sendible, which was acquired in 2021.

Gavin builds and grows self-funded Software as a Service (SaaS) businesses and knows the importance of investing in a brand at the start of the journey. 

Tune in to hear Gavin talk about the early days of Sendible and how he felt compelled to pretend they were bigger than they were — even creating a fake employee to answer emails! Now, unafraid that StoryPrompt is small, he’s more focused on brand authenticity and believes that brands should surprise and delight their customers.

Thanks for listening; we hope you’ll come back! Subscribe to The M Word wherever you listen to podcasts for more uncensored conversations.

Connect with Gavin on LinkedIn and Twitter.