Today we are talking with Evelyn Powers, founder and CEO of Design Powers. She is a graduate of the 2016 Leadership Arlington program and winner of the Arlington Chamber of Commerce’s 2020 Best Home-Based Business Award.

Evelyn started her website and design company as a graphic designer in 1996 so she could work from home and be with her kids, and as the years went by, her company expanded to serving medium to large-sized companies. Then in the summer of 2021, she shifted her focus to small businesses as she wanted to work more closely with her clients.

Tune in to hear Evelyn talk about brand psychology and why it is so important to infuse emotion into your brand identity and strategy. You may even hear more about Evelyn’s gift to delight clients on the first try!

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Connect with our guest, Evelyn Powers, on LinkedIn and Instagram.