Dr. Natasha Ungerer, co-founder of Clarendon Animal Care, shares how engaging in your community and supporting causes that you are passionate about may just be the key to success. Natasha/Dr. Ungerer is a native of western New York. Growing up she always knew she wanted to be a veterinarian (her Dr. Seuss’ All About Me book attests to this), and still feels that was a great decision! Dr. Ungerer graduated from Sweet Briar College in southwest Virginia and obtained her DVM degree from North Carolina University College of Veterinary Medicine. She then completed a one-year internship at a large referral/emergency hospital in Gaithersburg, MD, where she met her business partner and CAC co-founder, Kayleen Gloor. After working at several small animal hospitals she realized she wanted to tackle business ownership and founded Clarendon Animal Care with Dr. Gloor in early 2015. CAC has experienced steady growth since then thanks to an awesome support team and the pet-loving Arlington community.

Connect with our guest, Natasha, on their website and on Facebook and Instagram.
Full Transcript Below:
[00:00:00] Jennifer: Hi, I’m Jennifer Mulchandani.
[00:00:02] Heather: And I’m Heather Myklegard.
[00:00:04] Jennifer: Welcome to The M Word
[00:00:06] Heather: where we have uncensored conversations on all things marketing. Due to COVID, we are not recording in the studio and apologize for any poor audio or technical glitches. As soon as it is safe, we will have our guests with us in the studio, until then stay healthy and wear a mask.
[00:00:28] Jennifer: Hello and welcome to The M Word. My name is Jennifer Mulchandani
[00:00:32] Heather: and I’m Heather.
[00:00:33] Jennifer: And today we’re talking to Dr. Natasha Ungerer with Clarendon Animal Care. Dr. Ungerer is a native of Western New York and growing up, she always knew she wanted to be a veterinarian, and she still feels that was a great decision. Dr. Ungerer graduated from Sweetbriar College in Southwest Virginia and obtained her DVM degree from North Carolina University College of Veterinary Medicine. She met her business partner and CAC co-founder, Dr. Kayleen Glor when completing a one-year internship at a large emergency hospital in Gaithersburg, Maryland.
Together, they co-founded Clarendon Animal Care in early 2015. Natasha credits CAC’s steady growth to an awesome support team and the pet-loving Arlington community. Thanks for being here, Natasha. We’re excited to talk to you.
[00:01:21] Dr. Ungerer: Thanks for having me.
[00:01:23] Jennifer: Great. It sounds like you wanted to be a vet from a young age, but what made you open your very own business?
[00:01:31] Dr. Ungerer: Having worked in several practices over the years and seeing things done different ways. Kayleen and I felt like we were at the point where we had enough medical knowledge that we kind of wanted to experiment on our own with the organization side of things and jump into the running of the business. Which we had no idea what we were getting into, at that point, and since I still feel like that some days. But, really wanted to be able to run things our own way and set things up how we wanted to right from the get-go.
[00:01:58] Jennifer: Right, we’re here to talk about as many M words as we can around marketing, and I know that’s not your typical role, so how do you interface with the marketing of your business?
[00:02:08] Dr. Ungerer: Veterinarians, we get, zero marketing training in school, obviously, but historically veterinarians, you did zero marketing. Like even having their name in the phone book would be considered overzealous. Marketing in the veterinary field really has been pretty...