Chuck has been in the marketing field since before many of you were born. He says he’d have grey hair if he had any, but burnout isn’t the cause; he still loves what he does. Having built his first website in the late 90s, Chuck’s digital marketing firm, Bald Guy Studio, has created dozens of websites, branding, and social media projects for clients, and he has recently added trainings on how to use Zoom professionally and how to create great videos with just your smartphone.
Connect with our guest, Chuck on their website and on Facebook, and LinkedIn.
[00:00:00] Jennifer Mulchandani: Hi, I’m Jennifer Mulchandani,
[00:00:02] Heather Myklegard: And I’m Heather Myklegard.
[00:00:04] Jennifer Mulchandani: Welcome to The M Word!
[00:00:06] Heather Myklegard: Where we have uncensored conversations on all things marketing.
Due to COVID, we are not recording in the studio and apologize for any poor audio or technical. As soon as it is safe, we will have our guests with us in the studio, until then stay healthy and wear a mask.
[00:00:28] Jennifer Mulchandani: Hello and welcome to The M Word. My name is Jennifer Mulchandani
[00:00:32] Heather Myklegard: And I’m Heather Mykelgard.
[00:00:34] Jennifer Mulchandani: And today we’re talking with Chuck Moran with Bald Guy Studio. Chuck is the owner and chief bald guy with over 40 years experience in graphic design and marketing communications, including website, design, branding, social media, and print design.
And he has recently added trainings on how to use zoom professionally and how to create great videos with just your smartphone. He says he’d have gray hair if he had any, but burnout isn’t the cause he still loves what he does.
Thank you for joining us today, Chuck.
[00:01:02] Chuck Moran: I’m so happy to be here. I really appreciate the opportunity. It’s good to see you all.
[00:01:06] Jennifer Mulchandani: Thank you.
Well, why don’t you help set the stage for our listeners, and just give us the short version of what you do in marketing and what your business is.
[00:01:16] Chuck Moran: Well I kind of have to look back over my shoulder good ways. I feel like I’ve been in the fields of advertising and marketing longer than a lot of your listeners have been on the planet, and in some cases, their parents. *laughs*
So I got my first Macintosh in 1985 and, basically, the course of my career has been through freelance jobs to real jobs to freelance jobs, but I’ve had bald guy studio since about 2003, 2004.
I shaved my head in 2003, that’s what gave rise to the new brand. So I created a company using that name in 2004. Basically, as you just mentioned, the marketing part of what we do is primarily around websites, social media, email marketing, and all related.
[00:01:58] Heather Myklegard: Chuck, we ask all of our guests, whether they love marketing, appreciate it. You said you loved marketing. So can you tell us more about what you love about it?
[00:02:07] Chuck Moran: Yeah, I really can, this was a really interesting question, and to prepare for today’s talk. I wanted to do just a little bit of a dip back into what marketing actually is.
And there’s a 12th century, I don’t know that this was actually a definition that was written down, but it was called a meeting at a fixed time for buying and selling livestock and provisions, an occasion on which goods were publicly exposed for sale and buyers assembled to purchase.
Even back in the 12th century and it talked about that concept of exposure. So we’re talking about selling cows and chickens, but it’s still about exposure.
So,