Jennifer Andos, Owner and Creative Director of Paperfish Creative, LLC, escaped the agency world nearly 20 years ago. She has designed for Coca-Cola, McDonald’s, and many other Fortune 500 companies and now gives technology companies, non-profits and other small businesses this same level of service and creative. Jennifer’s strength is getting to the personality of a business and telling their story in a way that is individual to them, while introducing their greatness to the world.
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Full transcript below:
Jennifer Mulchandani: [00:00:00] Hi, I’m Jennifer Mulchandani,
Heather: [00:00:02] and I’m Heather Myklegard.
Jennifer Mulchandani: [00:00:04] Welcome to The M Word where we have uncensored conversations on all things marketing.
Heather: [00:00:10] Due to COVID. We are not recording in the studio and apologize for any poor audio or technical. As soon as it is safe, we will have our guests with us in the studio until then stay healthy and wear a mask.
Jennifer Mulchandani: [00:00:28] Hi, and welcome to The M Word. I’m Jennifer
Heather: [00:00:31] and I’m Heather.
Jennifer Mulchandani: [00:00:32] And today we’re talking to Jennifer Andos with Paper Fish Creative. Jennifer is the owner and creative director at Paper Fish Creative, and she escaped the agency world nearly 20 years ago. She has designed for Coca-Cola, McDonald’s and many other fortune 500 companies. And now gives technology, non-profits, and other small businesses the same level of service and creativity. Jennifer’s strength is in getting to the personality of a business and telling their story in a way that is individual to them while introducing their greatness to the world. Welcome to the podcast, Jennifer. We’re so glad to have you on, and I especially always adore to talking to another Jennifer.
Jennifer Andos: [00:01:13] I know. Hi. So nice to see you. I know, Jennifer’s unite for sure. There’s a lot of us.
Jennifer Mulchandani: [00:01:19] Yeah. There are a lot of us.
Jennifer Andos: [00:01:21] There are a lot of us.
Jennifer Mulchandani: [00:01:22] I’m okay with it.
Jennifer Andos: [00:01:23] I am too.
Jennifer Mulchandani: [00:01:24] Yeah. Great. We appreciate you being here.  Why don’t you just set the stage for us and just tell us a little bit about your business and your background and where you are in your marketing journey today?
Jennifer Andos: [00:01:36] Sure. My business, PaperFish Creative is 14 years old and the importance of that is that when my son was four weeks old, which like today seems complete insanity, but it’s what I did. And PaperFish does strategic branding and design. And I don’t ever say that I do marketing, even though I do marketing, there’s a whole part of marketing that I don’t necessarily do that I have total respect for, the tracking and the data… that’s not me. I make it all pretty. So that its perfect to share. So PaperFish, we do all kinds of branding, so complete, like logo to personality, the whole branding guide, all that kind of stuff. Then we give people entire packages of basically everything,  the idea is six months in, or however long it takes us to do your branding, you flip the switch and all of a sudden everything is new. Your team has new apparel and your website is fresh and you have your new persona. Like, That is my favourite.