There’s nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went viral overnight, all while overcoming significant personal challenges. Alicia shares her unique perspective on branding, rooted in her experiences as a wedding planner and her commitment to creating products that deeply resonate with customers. Jennifer and Alicia discuss the importance of being intentional in building a brand that not only stands out but also creates an emotional connection with people.

If you’re seeking inspiration on navigating the complexities of entrepreneurship while staying true to your values, this episode is a must-listen. Alicia’s insights offer valuable lessons on perseverance, the importance of building relationships, and the impact of sharing your story with authenticity. Please tune in to hear how she transformed her experiences into a driving force for her business and life.

Key takeaways from the episode

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• The Importance of Authentic Branding: Alicia emphasizes that effective branding goes beyond marketing; it’s about creating a genuine connection with customers by sharing personal stories and experiences. This authenticity helps distinguish a business in a crowded market.
  
• Resilience in the Face of Adversity: Alicia’s journey illustrates the power of resilience. Despite facing significant personal losses, she continues to thrive in her business, demonstrating that setbacks can be transformed into opportunities for growth and learning.
  
• Community Matters: Building a loyal customer base is essential. Alicia shares how her community has rallied around her during challenging times, highlighting the importance of fostering strong relationships with customers who feel invested in her brand.
  
• Gratitude as a Practice: Starting each day with gratitude has become a crucial part of Alicia’s routine. This practice not only sets a positive tone for her day but also enhances her overall well-being, allowing her to navigate challenges with a clearer mindset.
  
• Intentionality in Business Decisions: Alicia discusses the significance of being intentional about her business direction and choices. Listening to her intuition and aligning her actions with her values has been key to her success and fulfillment as an entrepreneur.
  

About Our Guest

Alicia Boateng is an accomplished entrepreneur who has adeptly navigated the challenges of being a minority in a leadership role. Her journey is a testament to the power of perseverance and determination, as she not only built a successful business but also became a role model and advocate for women facing similar obstacles. Alicia is dedicated to sharing her experiences to inspire and empower others, demonstrating that resilience can lead to impactful change.

Her work has garnered recognition, featuring on platforms such as Deco Drive, The Today Show, Good Morning America, Bella Magazine, Forbes, Reader’s Digest, and ABC’s The View. In 2024, Alicia was honored as one of the Top 100 Women to KNOW in America, further solidifying her position as a leading voice in entrepreneurship and women’s empowerment. Through her advocacy and authentic approach, Alicia continues to inspire others to pursue their dreams and break barriers in their journeys.

Connect with Alicia on her website, Instagram, and Linkedin.

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