Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators


Latest Episodes

TEI 223: Applying JTBD to make products customers love – with Brian Rhea
April 01, 2019

Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. If

TEI 223: Applying JTBD to make products customers love – with Brian Rhea
April 01, 2019

Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. If we understand the needs or problems of our customers...

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter
March 25, 2019

Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials,

TEI 222: Presenting new products at trade shows and events – with Amy McWhirter
March 25, 2019

Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, Interna

TEI 221: How product managers can determine the price of a new product – with Patrick Campbell
March 18, 2019

Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not onl

TEI 221: How product managers can determine the price of a new product – with Patrick Campbell
March 18, 2019

Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not only product managers and leaders but also the executiv...

TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham
March 11, 2019

It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product m

TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham
March 11, 2019

It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager?

TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev
March 04, 2019

The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hear s

TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev
March 04, 2019

The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hear such stories,