Product Mastery Now for Product Managers, Leaders, and Innovators
Latest Episodes
394: How product managers master the art of questions - Tony Poon
Ask the right questions to uncover your customers’ problems Today we are talking about one important skill that separates great product managers and innovators from the rest. It is the same skill that
393: Tech-driven vs. market-driven innovation - with John Cooley, PhD
Insights for product managers from a case study with an electric vehicle gamechanger Today we are exploring technology-driven vs. market-driven innovation. I want to set up the topic for us a bit. The
392: How uncovering customer pains and unmet needs led to launching a rapidly growing product - with Matt Danna
How this product manager created a successful product for an underserved market Today we are taking a product journey, exploring how an insight about an underserved market turned into a valuable produ
391: Product VP of Wyze uses community for product innovation and you can too - with Steve McIrvin
How product managers can get customer insights from a community to create a competitive advantage Three years ago I was looking for a wifi camera I could put in our RV so I could check on our dog when
390: Experiences that make product managers grow - with Tom Leung
Lessons learned from a product manager’s experiences at Google and YouTube Most of us have become product managers and then moved on (or will move on) to product leadership based on our experiences an
389: What you need to know about increasing organizational innovation - with Tendayi Viki, PhD
Innovate for the future – for product managers Is your organization innovative? Is innovation part of the culture and an aspect of the organization’s reputation? Or is innovation something that is jus
388: How product leaders work well with legal resources - with Ryan Lewendon
How to tap into the valuable resources your legal counsel can provide – for product managers Today we are talking about product leaders using legal resources. When and why should product VPs, CPOs, an
387: When the world doesn't need another product in a crowded category - with Jeroen Corthout
What product managers need to know about entering a crowded product category Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For con
386: Why Agile might be wrong for your product project - with Mark Madsen
When to use Agile and when to consider other options – for product managers Today we are talking about when to use or not to use Agile for your product projects. Products need to get released quickly
385: Fast user insights for product managers and innovators - with Mike Mace
How to load up your brain with your customers’ mindset How do you figure out what your customers want? Stop and think about it for a few seconds. Is your product work based on what Sales wants, what a





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