Product Mastery Now for Product Managers, Leaders, and Innovators

Latest Episodes
TEI 223: Applying JTBD to make products customers love – with Brian Rhea
Find out what makes your customer “hire” your product. You don’t have to listen very long to this podcast to know that I place the emphasis of product management on the creation of customer value. If
TEI 222: Presenting new products at trade shows and events – with Amy McWhirter
Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, International Builders Show for construction materials,
TEI 222: Presenting new products at trade shows and events – with Amy McWhirter
Learn how to cut through the noise and make human connections presenting new products A lot of new products are announced at trade shows and other events, such as CES for consumer electronics, Interna
TEI 221: How product managers can determine the price of a new product – with Patrick Campbell
Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not only product managers and leaders but also the executiv...
TEI 221: How product managers can determine the price of a new product – with Patrick Campbell
Focus on customers, not competitors, to drive product success. Are your products not generating the revenue they should be just because you didn’t price them right? Pricing is a key concern of not onl
TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham
It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product manager?
TEI 220: What makes a good product manager & who shouldn’t be one – with Marc Abraham
It’s all about creativity, curiosity, and customer focus for product managers. This is a listener requested episode. Several Everyday Innovators have asked, “What are the qualities of a good product m
TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev
The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hear such stories,
TEI 219: How Cisco innovates to beat competitors and deliver value – with Alex Goryachev
The surprising ways middle managers can drive innovation and product management. I love hearing how companies improve their innovation capabilities and foster a culture of innovation. Anytime I hear s
TEI 217: 50% of what makes product managers successful that most are missing – with Paresh Shah
Learn how to go from “gear head” to “group head.” Two spheres of capabilities are needed for product managers to be successful. One is competency in the processes, practices, and tools of product management.