Communicating with customers through online communities and conferences to help product managers succeed. You need to be using customer communities in your product management work. I was told that SEMRush, makers of a digital marketing platform,

Communicating with customers through online communities and conferences to help product managers succeed. You need to be using customer communities in your product management work. I was told that SEM

Getting product managers inside the mind of a professional inventor Do you have a good idea for a product? As an Everyday Innovator, I’d say the chances are pretty good. Do you try to develop it yours

Getting product managers inside the mind of a professional inventor Do you have a good idea for a product? As an Everyday Innovator, I’d say the chances are pretty good. Do you try to develop it yourself? What about joining forces with the company you ...

The benefits of joining the PDMA community of product managers Like many product managers, my path to product management was rather accidental. After leading software product teams for 10 years, I dis

The benefits of joining the PDMA community of product managers Like many product managers, my path to product management was rather accidental. After leading software product teams for 10 years, I discovered the Product Development and Management Assoc...

How product managers can use the Planning Canvas to go from an idea to making money A CEO I worked for used the strategy to “create a plan for the plan.” When it appeared we were getting stuck trying

How product managers can use the Planning Canvas to go from an idea to making money A CEO I worked for used the strategy to “create a plan for the plan.” When it appeared we were getting stuck trying to create a plan for the next big thing,

How marketing and product management work together Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work p...

How marketing and product management work together Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people t