Understand a customer’s jobs, pains, and gains for effective product management Figuring out what your customer wants and needs from your product or service is the heart of product management. That is the beginning of how we create products that custom...

Understand a customer’s jobs, pains, and gains for effective product management Figuring out what your customer wants and needs from your product or service is the heart of product management. That is

Choose the right university partners to drive research and innovation Let’s face it, the smartest people don’t all work in your organization. The thought has been shared by many leaders, such as Steve Jobs and Bill Gates,

Choose the right university partners to drive research and innovation Let’s face it, the smartest people don’t all work in your organization. The thought has been shared by many leaders, such as Steve

Become the product to drive quick launches and lasting success Recently I was helping the product leaders and managers in a large non-profit organization improve their performance. When we discussed the use of MVPs, minimal viable products,

Become the product to drive quick launches and lasting success Recently I was helping the product leaders and managers in a large non-profit organization improve their performance. When we discussed t

Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles can be applied to any industry, but for our guest,

Learning from 40 years of innovation experience. The principles of Lean-Driven Innovation lead to more value for customers and faster value capture (e.g., revenue) for organizations. The principles ca

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relatively quick and inexpensive compared to other tools,

Create more loyal customers by designing surveys people actually want to complete. Many product managers and product marketers are using surveys incorrectly. We like surveys because they are relativel