How to align your organization and product management team with the voice of your customer In this discussion we address what it means to properly incorporate UX (user experience) into your product wo

How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pr

Dive deep into a valuable tool for product managers In this discussion we are learning more about the power and use of Jobs-to-be-Done with Bob Moesta. Bob is an innovator, entrepreneur, and the co-cr

How product managers can excel in both supportive and challenging organizational environments In this discussion we share ideas and experiences for getting more benefits from product management and ho

How product managers can build great products by focusing on their customers’ unmet needs Jobs-to-be-Done (JTBD) is a valuable tool for product managers and innovators, and there are different thought

How product managers can benefit from Scrum for joyful, prosperous, and sustainable work The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product m

Principles product managers can use to guide creativity and innovation The name of this podcast is changing to Product Mastery Now, to better reflect our purpose of helping product managers becoming p

How product managers can prepare for success in a rapidly shifting work environment This podcast will soon be known as Product Mastery Now. The name is changing, but the purpose is the same—helping pr

How product managers can avoid false beliefs and revive their careers In this episode, instead of me interviewing a guest, I’m being interviewed. Mike Belsito, co-organizer of the INDUSTRY conference

A framework for product managers to dig deep into their customers’ needs I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. You don’t need to do anything to kee