Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR The value of starting with simple, low-fidelity prototypes The importance of focusing o

DFW Airports journey to winning PDMAs 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode of Product Mastery Now, Im interviewing Jodie Brinkerhoff, VP of Innovation at

To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, Im interviewing Greg Coticchia, an experienced CEO and product management expert. The discussion focuses on

What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in

Questions product managers ask me about how to improve innovation Watch on YouTube TLDR Product managers are pivotal in driving innovation within organizations. Today Im answering common questions I

Why market research is product managers secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chon

The future of culture and teams in the age of AI for product managers Watch on YouTube TLDR: AI is reshaping how we work, especially in product management. In this episode, Tiffany Price explains ho

A guide to successful product launches for product managers Watch on YouTube TLDR The LAUNCH framework, created by James Whitman, offers a complete approach to successful product launches. It has si

Why product managers need to attend the longest running innovation conference Watch on YouTube TLDR The Product Development and Management Association (PDMA) Inspire Innovation Conference, on Septembe

How product managers should use the five-step model for creating team culture Watch on YouTube TLDR Product managers often face the challenge of significant responsibilities without formal authority.