Using simple questions and a structured process to achieve new product success. As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us how you get to that solution is just as important as the solution...

Using simple questions and a structured process to achieve new product success. As product managers, our natural inclination is to solve problems. The Value Innovation Process teaches us how you get t

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter & Gamble, but it has only been in the last few years that the role has become much better known.

Survey identifies growing pains as product management expands. The role of product manager formally dates back to the 1930s with its start at Procter & Gamble, but it has only been in the last few yea

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment, learning what they needed to accomplish and the obst...

From Glamor Moms to a successful product launch with ethnography. One of my early product experiences began with user observations. I spent a week with customers, observing them in their environment,

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earlier with Gerry Katz in episode 071.

Product managers can separate needs from solutions by asking the right questions in the right way. One of the skills you need as a product master is customer and market research. We explored this earl

Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product management and what they want from the role, a frequent answer is to have more influence.

Change your perspective to build better relationships and create stories that stick. When I ask product managers why they got involved with product management and what they want from the role, a frequ