Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators

TEI 271 Flashback: How product managers look & sound like leaders – with Tom Henschel

February 24, 2020

I’m sharing the most-listened-to episode since starting this podcast. It’s one you don’t want to miss and if you’ve heard it before, it is great to hear again. It was originally episode 137.
Learn the look and sound of leadership, using a simple 4-part system for Sorting and Labeling to more clearly communicate.
Have you noticed leaders in your organization sound and look different from other employees? It’s not always true for all organizations, but leaders often talk differently — they are optimistic when they speak, they ask insightful questions, and they tend to focus on what is most important.
To explore the topic of what leaders sound like – also known as, how to talk like a leader, I spoke with Tom Henschel, a professional actor who is now an executive coach. He works with clients primarily on achieving the look and sound of leadership. He’s a communication skills coach and has been running his company, Essential Communications, since 1990.
Before that, Tom got his start as a professional actor after attending The Juilliard School and going on to perform in over a hundred plays and episodes of television. He was also a successful director and university teacher.
He also has a monthly podcast, “The Look & Sound of Leadership,” which is a permanent member of the “What’s Hot” business podcast section on iTunes.
Summary of some concepts discussed

* [3:22:] How did your experience as an actor help to equip you as a communication coach? Behavior has meaning. When you raise an eyebrow or a fist when you are talking to someone, it has meaning. The person you’re talking to is going to have a reaction regardless what is in your heart to communicate. In the workplace people can forget that behavior has meaning. I call it acting on the corporate stage. Your audience is around you all the time. From acting I learned the importance of been intentional – understanding your intentions in a scene. The same applies to the corporate environment. I often ask executives what their intentions are — for example, what they want from a meeting or a discussion. Behavior has meaning and your intentions need to be clear. This is especially true for product managers who often do not have any real authority and must use their influence to gain support from others.


* [7:04] What is the look and sound of leadership? It is the name of my podcast as well as the brand of my work. It is my coaching. It is simply the idea that your look and your sound has meaning and will impact your effectiveness. I’ll illustrate it with an example. Phil was a senior leader at an aerospace company. He was fantastic at having the look and sound of a leader. He was leading a billion-dollar project. When I meet with Phil, I ask him what are we talking about today. He might respond with, “There are three things I want to talk about – a conversation with my boss, an issue about my staff meetings, and something with one of my direct reports.” That kind of sorting of information and clarity is a great way to sound like a leader. That is the look and sound of leadership. Some people are great at it and others are terrible. Product managers must communicate with others, especially leaders, in ways that make sense to the person they talk to, helping them understand the bigger picture. Sorting information like Phil does is a useful communication tool and part of looking and sounding like a leader. I call this tool Sorting and Labeling.


* [13:55] How do you use Sorting and Labeling? It involves four parts: (1) headline, (2) sort, (3) labels, and (4) transitions. Refer to the infographic below. The headline tells people what you are talking about. For example, “what I want to talk about is giving a success...