Product Mastery Now for Product Managers, Leaders, and Innovators

Product Mastery Now for Product Managers, Leaders, and Innovators


Latest Episodes

485: How product managers can navigate “Big-Bet” transformations – with John Rossman
April 15, 2024

The habits that set apart transformational product leaders Today we are talking about why organizations are increasingly facing the need to transform and how to navigate those changes. If you have exp

484: Making customer research easier – with Prashant Mahajan
April 08, 2024

Tools for making voice-of-the-customer insights more accessible to product managers Today we are talking about aspects of theMarket Research knowledge area for product mastery.Specifically, we are d

483: Nailing the customer experience to improve product value – with Jason Friedman
April 01, 2024

How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. But accomplishing that is complicated, and some teams

482: People-first product leadership for higher performing teams – with Diana Stepner
March 25, 2024

How product managers can empower their teams Today we are talking about how product leaders can create more effective teams by using a people-first leadership approach. Joining us is Diana Stepner, He

481: Lessons learned developing medical products – with Ron Richard
March 18, 2024

Product management insights from medical innovations Today we are talking about product management and innovation of medical products. Throughout my career, Ive often found the best insights for imp

480: Putting Design Thinking into practical action – with Tom Granzow
March 11, 2024

The Discover, Analyze, Create, Develop Design Thinking Framework for product managers Youve heard about Design Thinking or even tried it. It is a simple-to-understand tool for solving problems, devel

479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
March 04, 2024

Product management insights from Molson Coorss non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Confe

478: Discovering the heart of innovation Part II – with Merrick Furst, PhD
February 26, 2024

How product managers can create products that customers cannot be indifferent to In episode 468, Dr. Merrick Furst introduced us to the discipline of deliberate innovation and how companies can create

477: Three-step VOC system – with Andrea Ruttenberg, PhD
February 19, 2024

Market research essentials for product managers Today we are talking about the knowledge area calledmarket research. How do you know that the product youre developing will actually create value for

476: Improving decision quality during stage gate reviews – with Wayne Fisher, PhD, and David Matheson, PhD
February 12, 2024

How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discus