Product Mastery Now for Product Managers, Leaders, and Innovators
Latest Episodes
485: How product managers can navigate “Big-Bet” transformations – with John Rossman
The habits that set apart transformational product leaders Today we are talking about why organizations are increasingly facing the need to transform and how to navigate those changes. If you have exp
484: Making customer research easier – with Prashant Mahajan
Tools for making voice-of-the-customer insights more accessible to product managers Today we are talking about aspects of theMarket Research knowledge area for product mastery.Specifically, we are d
483: Nailing the customer experience to improve product value – with Jason Friedman
How product managers can design their customer experience journey We all want to create products that customers find valuable and even delightful. But accomplishing that is complicated, and some teams
482: People-first product leadership for higher performing teams – with Diana Stepner
How product managers can empower their teams Today we are talking about how product leaders can create more effective teams by using a people-first leadership approach. Joining us is Diana Stepner, He
481: Lessons learned developing medical products – with Ron Richard
Product management insights from medical innovations Today we are talking about product management and innovation of medical products. Throughout my career, Ive often found the best insights for imp
480: Putting Design Thinking into practical action – with Tom Granzow
The Discover, Analyze, Create, Develop Design Thinking Framework for product managers Youve heard about Design Thinking or even tried it. It is a simple-to-understand tool for solving problems, devel
479: Beyond the pint glass–Learnings from creating the new Molson Coors Non-Alcohol portfolio – with Marlon Hernandez
Product management insights from Molson Coorss non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Confe
478: Discovering the heart of innovation Part II – with Merrick Furst, PhD
How product managers can create products that customers cannot be indifferent to In episode 468, Dr. Merrick Furst introduced us to the discipline of deliberate innovation and how companies can create
477: Three-step VOC system – with Andrea Ruttenberg, PhD
Market research essentials for product managers Today we are talking about the knowledge area calledmarket research. How do you know that the product youre developing will actually create value for
476: Improving decision quality during stage gate reviews – with Wayne Fisher, PhD, and David Matheson, PhD
How product management teams can make better innovation decisions I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discus