The Crude Truth

The Crude Truth


Future of Innovation, Artificial Intelligence and Energy | The Crude Truth Ep. 129 – Caroline Roche

May 02, 2025

It's an exciting time to be in the energy industry. There is new and exciting changes happening with IBM with Artificial Intelligence and IBM's Caroline Roche shares the mature perspective of AI. 


Caroline leads the energy IBM Artificial Intelligence. 


In this episode of The Crude Truth, Rey Treviño III sits down with Caroline Roche, IBM’s Global Communications Lead for the Energy Industry, to explore how AI, automation, and hybrid cloud are transforming the future of energy. 


Caroline shares her powerful perspective on bridging technology and energy, from solving global infrastructure challenges to harnessing AI for smarter, more resilient operations. Caroline is an energy Industry leader, AI champion, and industry trailblazer!


Discover how IBM is connecting data, driving efficiency, and empowering the next generation of energy solutions.


Tune in for insights on innovation, collaboration, and why there’s never been a more exciting time to work at the intersection of tech and energy.


Highlights of the Podcast


00:01 - Tease for episode

00:20 - The Crude Truth Introduction

01:06 - Sponsors

02:10 - Rey introduces Caroline

03:15 - Meet Caroline Roche – IBM’s Energy Industry Leader Global Communications Lead in the United States, she joined IBM 15 years ago

03:49- IBM started AI with Watson in the 1960's. Named after IBM’s founder Thomas J. Watson, it is, essentially, a technology that combines artificial intelligence and sophisticated analytics to provide a supercomputer.

04:56 - AI at IBM: From Watson to Quantum Computing

07:45 - Energy Growth & The Hybrid Future

10:28 - Purpose-Built AI & Energy Efficiency

13:06 - AI Augmenting Human Decisions

16:38 - Building a Resilient Energy Infrastructure, What is a Prosumer? A producer and consumers of energy

19:30 - The Convergence of Energy & Resource Companies

22:09 - The Next 15 Years of AI & Energy Innovation

26:01 - Reducing Human Error with AI & Prompt Engineering

28:31 - Favorite Books & Podcasts

31:47 - AI’s Environmental Impact: The Positives & Challenges

34:23 - How to Access IBM’s Research & Insights

35:19 - Final Thoughts: AI Powering Progress


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