At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The C

Success in business isn't easy. But finding success requires you to do things you may not lovelike creating relationships with potential customers daily, working on your business (not your client's)

A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob ta

Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast, Kira

Is writing for non-profit organizations any different from writing for other businesses or clients? It turns out, the answer is "yes". Because most of the time your "customer" won't receive a product

Brainstorming and creativity are often forgotten in the world of online marketing. We often jump straight into what will convert at the expense of the creative tools used by copywriters working in Ad

How do you get stuff done? What can you do to make sure your goals for the new year don't fall by the wayside. In the 378th episode of The Copywriter Club Podcast, Kira and Rob talk about their strate

How do you stand out in a world where more than a million people are calling themselves copywriters or content writers? You've heard all the "expected" ways to do it: find a niche, develop a personal

Too many of us get caught up in the doing of our business instead of thinking about our business. So for this 376th episode of The Copywriter Club Podcast, we are flashing back to another one of our b

For the 375th episode of The Copywriter Club Podcast, we brought back Seth Godin. But maybe not quite the way you think. We talked to Seth more than five years ago about creating art, freelancing, and