What do you do when the worst happens in business? Are you prepared? In this episode of The Copywriter Club Podcast, I spoke with copywriter Topaz Hooper about the steps you should be taking now to pr

As the owner of a copywriting business, you have a lot to think aboutyour products, your clients, your research process, writing great copy, finding new clients and more. So it's no wonder we tend to

Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you've never heard

If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we

When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly m

Can copywriters who run a service business attract good clients using Facebook ads? The short answer is "yes". Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Po

In a world where A.I. can write all of the words for free, what is a copywriter to do? What tools should they adopt and how should they approach artificial intelligence? I invited Petter Magnusson, th

Building a simple business should be, well, simple. But it's not. So I invited business consultant Justin Wise to join me for this episode of The Copywriter Club Podcast to talk about all the complex

Want your copy to stand out and get notice? Communication Specialist Sam Horn is my guest for the 443rd episode of The Copywriter Club Podcast. Sam talks about how to take "regular" ideas and make the