Planning for the unexpected is one of those skills that successful people have. But you can't plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani Paige, who has be

Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of p

Writing for clients is just one way to build a copywriting business. Once you've done that for a while, you may decide it's not right for you. So what does the alternative look like? I invited copywri

Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast, I spoke with teacher turned copywriter Meredith Coo

This episode of The Copywriter Club Podcast is another guest-less show. It's just Rob sharing a few thoughts about the importance of creating customer journeys for the products you write for so you're

What's the biggest opportunity for copywriters today? That's just one of the ideas we talked about on this episode of The Copywriter Club Podcast. Tiana Asperjan is my guest and we talked about how sh

Newsletters are a big opportunity that many copywriters are ignoring to the detriment of their own businesses. For the 462nd episode of The Copywriter Club Podcast, I invited newsletter strategist Cil

Want to do more than "write" copy? Then you need to get involved with your client's projects before they decide what they're going to do. And to explain how you do that, copywriter Jamie Thomson joins

What's the best word to describe a hard-working freelance copywriter? How about feisty? On the 460th episode of The Copywriter Club Podcast, content strategist and author, Suzanne Bowness, shares the

Clients need strategy. But they don't always know that's what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My guest