Lacy Boggs joins Kira and Rob to talk about creating a distinctive brand voice for her own business as well as her clients, what kinds of projects she takes on (and how she prices them), the impact creating courses and other content has had on her business and the advice she would give to just-starting-out Lacy about copywriting and building a business. Lacy is an expert content creator. This episode is jammed full of great advice and helpful tips that other writers should pay close attention to. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Sponsor: AirStory Sarah Ancalmo Tara Gentile Beth Hayden Sally Hogshead and How to Fascinate Lacy’s About Page Lacy’s Website Lacy’s Facebook page Lacy’s Library Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Kira: What if you could hang out with really talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Rob and I try to do every week at The Copywriter Club Podcast. Rob: You’re invited to join the club for episode 16 as we chat with copywriter and secret agency, Lacy Boggs, about telling a good story, creating a unique brand voice for her business, being an authority and her secrets for improving her own writing skills. Hey, Kira, Lacy. Kira: Hey. Lacy: Hey! Kira: Hey, Rob. Hey, Lacy. Thanks for being here, Lacy. Lacy: Yeah, I do love being introduced as a secret agent. That’s pretty fun. Rob: You are a secret agent, or at least that’s what we’d be lead to believe on your own website. Lacy: That’s right. That’s right. Rob: In fact, that’s sort of my first question for you. You’ve got such a unique brand voice. It comes out so clearly on your website.