Building a simple business should be, well, simple. But it's not. So I invited business consultant Justin Wise to join me for this episode of The Copywriter Club Podcast to talk about all the complex

Want your copy to stand out and get notice? Communication Specialist Sam Horn is my guest for the 443rd episode of The Copywriter Club Podcast. Sam talks about how to take "regular" ideas and make the

What's the best way to learn copywriting? Could it be hand-writing sales pages and other great copy from expert copywriters like Mel Martin and Gary Bencivenga? My guest for this episode of The Copywr

Yes, you write. But when it comes to marketing, you can do a lot more than that. Today, clients are looking for help from specialists like copywriters who bring more to the table. In this episode of T

When most writers think about ghostwriting, they think books. But there's a huge opportunity to ghost for business leaders who need content... articles, blog posts, speeches and more. In this episode

A lot of copywriters want to expand their businesses beyond client work. But what does it take to do that? How do you come up with a new offer? And how do you test whether your audience actually want

Using social media to find clients can be exhausting. Writers tend to focus on the "media" and use it as a broadcast platform that requires post after post and what at least one marketing guru has cal

Finding a "real" job isn't easy. But more copywriters and content writers are interested in trying. In this episode of The Copywriter Club Podcast, I spoke with Copy Chief Matt Snyder who has hired lo

Writing Video Sales Letters is an art. It's not enough to simply record someone reading a regular sales page. They depend more on stories and keeping listeners engaged because you can't afford to lose

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today,