Planning for the unexpected is one of those skills that successful people have. But you can’t plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani Paige, who has become an expert in figuring out how to move forward when you have to deal with the unexpected. Click the play button below, or scroll down for a full transcript.

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Rob Marsh: Sometimes you can plan for change. Other times you can’t—and you have to adjust anyway. This is The Copywriter Club Podcast.

One of the strategies we teach in The Copywriter Accelerator and our other programs where we talk about getting things done is planning ahead for when things don’t go as planned.

It’s pretty easy to set goals and expect the future to behave as expected. But the reality almost always turns out differently.

So you might come up with a plan to spend next Friday creating a new product or service, strategizing who its for, the various things to include to make it valuable, and so on. But then Friday arrives and you’re not feeling well, or a friend from out of town calls and wants to see you, or a family emergency ends up taking up a significant chunk of your day.

What happens then? Planning for the invevitable things that go wrong is a huge part of success. Thinking through the options before they happen can help keep you on top of things. But you can’t plan for everything.

A lot of copywriters we’ve had on the podcast have shared that a career they planned on pursuing turned out to be less than they expected. And they make an unplanned switch to writing copy. But there are other ways that life throws you a curveball and you need to quickly adjust expectations and behaviors to make things work.

My guest on the podcast today is Dani Paige. She started a corporate career that didn’t go as planned and found copywriting as a result. She’s changed the services she offers more than once. And she’s tried things she thought would work that failed.

More recently, she made changes to her business to prepare for maternity leave. Everything was ready to support her new family situation but once again, things turned out differently than she had planned.

So how do we as copywriters adjust on the fly when things don’t turn out the way we expect them to. That’s a big part of what we talked about on today’s episode.

Dani and I also talked about her journey into copywriting and how she learned to write sales pages and launch copy… if you want to write those kinds of projects, you can learn a lot from Dani and her approach to learning these skills.

And what Dani says about community and connection is a theme that has come up several times in the last few months here on the podcast. If you’re not building connections and participating in communities, you are not building a skill that is critical for your future success.

There’s a lot of good stuff in this episode so stick around.

Before we get to my discussion with Dani Paige, this episode is brought to you by Research Mastery. Research Mastery is the one-stop program or course that will change your writing for the better. Instead of just organizing words, you’ll have the tools and strategies you need to truly understand your customer so they relate to your offer and buy more often. Research Mastery digs into the 4 critical areas of research… if you miss one of them, your research just isn’t complete. And it includes the A.I. tools you need to do research faster, more effectively, and more profitably. You can learn more about this unqiue program at thecopywriterclub.com/researchmastery 

And now my interview with Dani Paige.