Learning What a Brand is Not In this episode I talk about all the confusion when it comes to understanding what a brand is, and what a brand is not. It's important to understand the difference, otherwise you can spend a lot of time and money creating what

Why You Want To Avoid "Gift Wrap" Branding In this episode I explain what "gift wrap" branding is and why it's NOT the way you want to brand yourself or your business. Debbie LaChusa, The Business Stylist® created The Business Stylist® Podcast to

Brand Spotlight: Interview with Clickety-Quick Business Solutions & Training In this episode I share an interview I did with Deborah Alcock, about the process she went through to adopt her brand Clickety-Quick Business Solutions & Training. We discuss the

How to Brand Yourself Properly I find that most new coaches and consultants invest in two things: websites and logo marks. But do you really need a logo mark as a coach or consultant? How important is it really to your marketing, and your business success

Do You Need a Logo Mark? I find that most new coaches and consultants invest in two things: websites and logo marks. But do you really need a logo mark as a coach or consultant? How important is it really to your marketing, and your business success? In t

The Difference Between Your Brand and Your Visual Identity Package In this episode I clear up some of the confusion created by all the terminology branding experts use... namely sharing the difference between your brand and your visual identity package. T