The Agile Entrepreneurship Podcast

The Agile Entrepreneurship Podcast


Building a hyperspeed Bluetooth-enabled mobile dating app with Lori Cheek

October 15, 2020

Subscribe & DownloadListen onApple PodcastsFollow us onSoundCloudListen on       Google PlayListen on       SpotifyGuest: ​Lori Cheek Episode Transcript (Click to expand)00:15Ramesh: Hello everyone. Welcome to one more episode of the agile entrepreneur podcast and video cast. And this is your host Ramesh Dontha. Today I have an exciting guest. Her name is Lori Cheek. She's a New York city based architect turned entrepreneur and she's the CEO and founder of Cheeked. It's a hyper speed Bluetooth enabled mobile dating app. I know what you guys are thinking and I'm also very, very curious to know more about Cheekd and Lori Cheek. Lori, welcome.00:50Lori: Hi.00:52Ramesh: All right, so now you picked our curiosity. So what is Cheekd hyper speed Bluetooth enabled mobile dating app. Can you please go over what Cheekd is?01:05Lori: Well, yes, we are an app that helps people connect in the real world. So we are leveraging technology to try to get people off their phones. So if you walk into a crowded bar, a gym, a cafe, and anyone else with the Cheekd app and their Bluetooth turned on, you'll get an immediate notification that that person is single and potentially ready to mingle in that moment. So you can either walk up to them and say hello, which is what people used to do back in the olden days and it seemed to work. Instead of swiping through strangers from the comfort of your home online, so you can spark a conversation face to face and hopefully take it from there.01:50 Ramesh: I see. And do these people need, both of them need to be on the Cheekd app for them to.01:56Lori: Yes. I mean, I'd love if there was a way to connect with people that weren't on the app, but that starts to get a tiny bit creepy.02:06Ramesh: Let's see how we could you know not get creepy, so and then people registered on Cheekd and then you'll find, it seems pretty, pretty exciting. So, Lori, let's say go through how could you, I mean, when did you think about this app?And so let's talk about the journey.02:27Lori: I mean, it's been a pretty long journey and Cheekd has been through several different iterations, but I was an architect in New York for 16 years. Just walking around thinking, how do you find love in a city of 8 million people? I mean, everybody in New York is like crossing each other's paths, but no one really speaks to each other. Like it was just so difficult for me to understand what was missing here. And one night I was out to dinner with a colleague and he slipped his business card to a woman and he'd written on the back of it, want to have dinner and he left with a date and I left with this idea of sort of handing notes to people. So I started this business soon after called Cheekd and it was dating cards and they had a code on them. And a funny pickup line and the recipient of that card could go to our website and type in the code and find that person's profile. So we called it online dating and reverse. So you actually saw the person and then you connected online. That's how it started.03:26Ramesh: Okay. So then, I mean how did you actually launch it? How did people come to know about it? You had a website and all that stuff. But then what happened?03:35Lori: Yeah. So I mean, I came up with that idea one night and I could not stop thinking about it, you know, just still running around the streets of New York city. I thought, I want these cards. You know, I realized it was something I was missing and really wished I'd had. So I just went around talking to everybody I could possibly talk to about it. I mean hundreds and hundreds of people and then, you know, weeks later some of these people were like, that's a great idea. There was some woman on the subway, I wish I'd had one of your cards that you told me about. So I decided there's one shot in life and I’ve always wanted to start my own business. So I took the leap and I found a couple of guys that help sta...