The Uncommon Area

The Uncommon Area


Can Communication Kill Conflict? | Ep. 66

March 24, 2025

















Clear, consistent communication is essential for successful HOA management. In this episode of The Uncommon Area, Matthew Holbrook and industry expert Julie Adamen discuss how proactive communication reduces homeowner frustration and increases engagement. They explore best practices such as using multiple communication channels, incorporating visuals, leveraging experts, and maintaining a positive tone. Whether through emails, newsletters, video updates, or in-person meetings, transparency is key to building trust and preventing conflict. Tune in to learn how HOAs can improve relationships with their residents through better communication strategies.


Key Points

  • Communication is the foundation of a well-run HOA and directly impacts resident satisfaction.
  • Common homeowner frustrations—high dues, unclear spending, and lack of transparency—can be mitigated through effective communication.
  • Frequency and consistency matter; messages should be delivered multiple times and in various formats.
  • HOAs should utilize different communication methods, including email, newsletters, video updates, social media, and town halls.
  • Engaging experts, using visual aids (graphs, pie charts), and providing real-world comparisons help residents understand HOA decisions.
  • Personalization and positive reinforcement (e.g., highlighting well-maintained homes) create a sense of community and trust.

Resources

Read Julie’s article here


Adamen, Inc.


Synthesia.io


Watch related episodes:


Stop Telling Boring Stories


Board Member Blunders: These Mistakes Can Wreck Your HOA


The Evolution of HOAs























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