Strategic Communications, LLC
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Latest Episodes
Media Training in a Digital Age – Why Strategy is Stronger Than Tools
Sometimes its hard to believe that were only 250 years removed from when we received pertinent information from messengers riding horses who galloped through the night to make sure we knew what was
Why Central New York Needs More Professional Communicators
Communicator. Connector. Celebrator. Counsel. Brand Manager. Liaison. Promoter. Influencer. Storyteller. Spokesperson. Strategizer. Translator. Voice of reason. When you hear the words public relatio
Losing Your Identity in Times of Crisis
As the excitement of the new year fades into the rearview mirror, its not uncommon for business leaders and their teams to find themselves caught in the relentless demands of day-to-day operations by
The Importance of Thought Leadership in a Time of Industry Transformation
Many professionals understand the significance of building awareness of their expertise and thought leadership, but often grapple with how to do so. Thought leadership goes beyond mere expertise; it i
The Strategic Minute: The solution for employee burnout? Proper team structure.
The past 10-15 years of business have been dominated by an obsession with efficiency: How can we accomplish more work with fewer employees to save money and maximize profitability? Certainly, continue
Take Charge of Your Internal Communications
As an executive of an organization, who do you believe your key stakeholders are? Who would be number one on that list? In any organization, employees should be the number
Always Begin With Research
Organizations spend a lot of money each year to develop their image, brand reputation and messaging for their key audiences. But there comes a point when leadership wonders if what they are communicating is
Building Employee Confidence
Communicating with employees and building a culture with the right balance of employee satisfaction and strong work ethic isnt easy. And theres no single formula or trick for this. But there is one
Using a Holiday as Your News Hook
Lots of people in many organizations across the world try to find some connection between their organization and a holiday in order to get news coverage for their company, products or services. The pr
Think Before You Speak
I’d rather miss the opportunity to say something because I took too long to speak up, than regret saying something before thinking about it. A lesson I’ve learned the hard