The New How Podcast

The New How Podcast


The New How Podcast – Educating Customers with Adam Lagner, Luca Kobza, and Patrick Clark

April 17, 2024

Summary
Adam, Luca, and Patrick discuss their passion for Kava and Kratom and their plans to open a Kava bar in Philadelphia. They explain that Kava is a root of a plant from the Pacific Islands and has anxiety-reducing properties, while Kratom is a tree leaf that can be energizing or relaxing depending on the strain. They highlight the community-focused atmosphere of Kava bars and the potential health benefits of these beverages. The team discusses their roles in the business and the importance of educating customers about Kava and Kratom. They also mention their previous experience in the industry and their decision to sell their previous company due to differences in vision. Old City Kava plans to build a portfolio of Kava bars and expand its impact on people’s lives. They also discuss the potential for distribution and the importance of advocacy and education. The founders share their experiences with failure and the lessons they’ve learned. They emphasize the importance of following your instincts, holding yourself accountable, and not waiting for the perfect moment to start. They also discuss the challenges and benefits of working with friends and the need for clear roles and processes in a business.


Keywords
Kava, Kratom, Philadelphia, Kava bar, anxiety reduction, community, health benefits, education, business structure, previous company, Old City Kava, Kava bars, distribution, advocacy, education, failure, lessons learned, instincts, accountability, starting a business, working with friends, roles, processes


Takeaways
-Cava is a root from the Pacific Islands with anxiety-reducing properties, while Kratom is a tree leaf that can be energizing or relaxing.
-Cava bars offer a community-focused atmosphere and serve as a third space for socializing and working.
-Educating customers about Cava and Kratom is crucial for spreading awareness and growing the industry.
-The team has delegated roles based on their strengths and is focused on hiring employees who can provide sales and educational support.
-Their previous experience in the industry has given them insights and a leg up in starting their new venture.
-Old City Kava plans to build a portfolio of Kava bars and expand its impact on people’s lives.
-Distribution and advocacy are important goals for Old City Kava.
-Failure is a valuable learning experience in entrepreneurship.
-Following your instincts and holding yourself accountable are key to success.
-Working with friends can be challenging but rewarding with clear roles and expectations.
-Processes and systems are crucial for scaling a business.


Sound Bites
-“What is kava? If you had to, you know, again, someone that’s never drank it or tried it and is hopefully about to, what is kava and why should I be drinking it?”
-“We found that Cava bars down in Florida where we became exposed to these things, people would come and socialize and hang out, but there’s not the toxicity in the culture of alcohol like present in these Cava bars.”
-“Usually 20, 30 minutes. So yeah, that’s hot. I want to try it because I’ve never tried it.”
-“I’m super passionate about this industry. I’ve seen these products help people in so many different ways.”
-“We talk about distribution a lot, be it like raw materials product or bottled canned beverages trying to get into like wellness stores, grocery stores and everything.”
-“I think a lot of people are concerned about that. Like they know they want to do something, they have an idea, and they… they maybe don’t wanna take that leap because they’re like, I’m already so busy.”


Chapters
00:00 Introducing Cava and Kratom
08:41 The Effects and Experience of Drinking Cava
31:16 Learning from Failure in Entrepreneurship
43:01 The Importance of Processes and Systems in Scaling a Business