Ryan Skinner is the principal marketing analyst at Forrester, where he advises enterprise clients on content marketing activities through a strategic lens. In this episode, he and Kristina talk about the blind spots marketers (or sometimes entire compani.

Christine is the Service Director of Content Strategy and Operations at SiriusDecisions. In this week’s podcast, she describes the Content Transformation Roadmap she uses to identify the strategy, people, processes, and technology needed to achieve these.

This week, Kristina discovers that user-centered SEO isn’t just some magic you sprinkle on finished web copy right before hitting publish. After clashing on projects and stepping on each others’ toes, Chris Corak (an SEO) and Rebekah Baggs (a content and.

Dana DiTomaso joins Kristina this week to stray only slightly from the topic of content strategy—this time diving into the world of marketing and measuring content performance. As president and partner at Kick Point, an Edmonton-based digital marketing a.

Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they use to serve the content teams at Harvard University and the online version of The Harvard Gazette. Their goal? To give power back to .

This week, Tina O’Shea (Director, Content Design & Strategy at QuickBooks) talks in depth about how content design went from being “just writing the words” to a key part of the QuickBooks product design process. She describes her team structure, and how .

Author, publisher, conference organizer, and all-around renaissance man Lou Rosenfeld talks shop about writing the first book on IA, watching the evolution of design practices, and how he’s helping to keep people at the forefront of their respective indu.

Cruce Saunders joins Kristina this week to talk about multi-channel content publishing at the enterprise level. He describes how enterprises are starting (or hopefully starting) to take a more holistic approach to their content and customer experiences, .

Karen Cross is head of content design at Atlassian, an Australian-based company known for their suite of software development and collaboration tools like Trello and Jira. Karen’s work to build a centralized content design team at Atlassian has unified t.

This week, content strategy pioneer Rachel Lovinger covers a wide range of topics with Kristina, including her content modeling work at Publicis Sapient and the core challenges faced by today’s publishers. They also dive into the intersection between con.