This week’s guests are a dynamic trio of content strategists who recently concluded an extensive associations research project that resulted in their defining the 17 elements of content strategy and the three stages of content maturity. In this episode, .

Tracy Playle is well known in the content strategy industry for her expertise in content specific to the higher education community. In this episode, she and Kristina chat about both the challenges and positive trends Tracy is seeing in higher ed, and ho.

Angela Gorden, UX writer at Dropbox, shares how working with cross-disciplinary teams day-to-day makes for better writing and better overall experiences. She offers ideas on how to ensure writing is a part of any project right from the start, and how bes.

Kristina welcomes Sarah DeAtley, a content and customer experience analytics expert who has worked with major corporations including Dell, Expedia, and most recently, Microsoft. Sarah shares what she’s seen from the trenches of content analytics, includi.

In the first episode of The Content Strategy Podcast, Kristina Halvorson speaks with Erika Hall, co-founder of Mule Design and author of Just Enough Research ...