The Content Strategy Podcast

The Content Strategy Podcast


Latest Episodes

Episode 39: Alexa Apallas, PayPal - Advancing into content leadership
August 17, 2021

Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shar

Episode 38: Preston So, Oracle - Designing usable voice content
August 03, 2021

Preston So shares his thoughts and advice for new ways of delivering content. He offers examples and insights into omni-channel content audits, thinking about audiences holistically and techniques for

Episode 37: John Collins, Atlassian - Maturing content disciplines
July 20, 2021

With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about

Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone
July 13, 2021

When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clari

Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
July 06, 2021

Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat wit

Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry
June 29, 2021

Jonathan McFadden moved into content strategy to solve problems and help people. He talks about using content strategy for change by advocating for underrepresented users, building designated spaces o

31 // Rob Mills, GatherContent // Content Operations
December 04, 2019

Kristina welcomes Rob Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team’s product but also as part of a larger conversation about the field of.

30 // Beth Dunn, HubSpot // UX Writing and Full-Stack Content Design at HubSpot
November 14, 2019

As the UX operations lead at HubSpot, Beth Dunn applies a content strategy lens to the way she’s helping lead the company’s UX practice. In this episode, she and Kristina talk about how HubSpot defines UX operations and design, how she’s working to advan.

29 // Bram Wessel, Factor // User-Centered Enterprise IA
October 29, 2019

Bram Wessel is a co-founder of Factor, a Seattle-based consultancy that brings user-centered design principles and practice to enterprise-scale information problems. In this episode, he breaks down the types of taxonomy problems many large orgs face, inc.

28 // Abby Covert, Etsy // How to Make Sense of Any Mess
October 17, 2019

Abby Covert, better known as Abby the IA, returns to the show for a repeat appearance to talk about information architecture, her influential book, How to Make Sense of Any Mess, and life in the design world as a new mom (congratulations!). In this episo.