The Content Strategy Podcast
Latest Episodes
Episode 39: Alexa Apallas, PayPal - Advancing into content leadership
Alexa Apallas was one of the first five content strategy leads at PayPal. Alexa talks to Kristina about her path into content and what it takes to advance to a content leadership role. Alexa also shar
Episode 38: Preston So, Oracle - Designing usable voice content
Preston So shares his thoughts and advice for new ways of delivering content. He offers examples and insights into omni-channel content audits, thinking about audiences holistically and techniques for
Episode 37: John Collins, Atlassian - Maturing content disciplines
With experience in technical writing, UX writing, content strategy and content design, John Collins shares his thoughts on maturing content disciplines. In his chat with Kristina John also talks about
Episode 36: Helen Lawson, Co-op Funeral - The importance of empathetic language, voice and tone
When communicating about difficult topics, like death, using the right words, voice and tone is essential. Helen Lawson shares how she approaches this with empathy at Co-op Funeralcare to ensure clari
Episode 35: Erica Jorgensen, Microsoft - How research and content strategy work together at Microsoft
Erica Jorgensen offers an insight into content practices at Microsoft. From more content not being better, ensuring content is an asset and the relationship between content and brand. Erica’s chat wit
Episode 34: Jonathan McFadden, Red Ventures - Working towards an inclusive and diverse industry
Jonathan McFadden moved into content strategy to solve problems and help people. He talks about using content strategy for change by advocating for underrepresented users, building designated spaces o
31 // Rob Mills, GatherContent // Content Operations
Kristina welcomes Rob Mills of GatherContent to talk about his experience as head of content for GatherContent. He talks about what content ops is, not just in the context of his team’s product but also as part of a larger conversation about the field of.
30 // Beth Dunn, HubSpot // UX Writing and Full-Stack Content Design at HubSpot
As the UX operations lead at HubSpot, Beth Dunn applies a content strategy lens to the way she’s helping lead the company’s UX practice. In this episode, she and Kristina talk about how HubSpot defines UX operations and design, how she’s working to advan.
29 // Bram Wessel, Factor // User-Centered Enterprise IA
Bram Wessel is a co-founder of Factor, a Seattle-based consultancy that brings user-centered design principles and practice to enterprise-scale information problems. In this episode, he breaks down the types of taxonomy problems many large orgs face, inc.
28 // Abby Covert, Etsy // How to Make Sense of Any Mess
Abby Covert, better known as Abby the IA, returns to the show for a repeat appearance to talk about information architecture, her influential book, How to Make Sense of Any Mess, and life in the design world as a new mom (congratulations!). In this episo.