Description: Putting together a marketing strategy for a small business is an often overlooked but incredibly important part of running a business. Your product or service could be the best out there,

Description: There’s a lot of freedom that comes with starting a small business. You can set your own hours and be your own boss. Marsha Marsh took the leap after finding herself in a job that restric

Description: Presentations are the foundation of sale pitches but can fall flat without the right components to keep audiences engaged. As a small business owner, it can be difficult to carve out time

Description: The concept of “thought leadership” exists in every industry. Thought leaders are out there influencing others with their stories, ideas, and innovation in order to drive change. So, what

Description: Customers are everywhere, and they expect the same of the businesses they patronize. That includes the vast digital expanse that is social media. Figuring out where to start and how to be

Description: Being a small business owner means wearing many hats, one of the most important of which is the marketer. That said, you may find yourself competing for customers with hundreds of busines

Description: Properly managing finances is a make or break for many small businesses, but keeping tabs on where your money is coming and going can be difficult. To help get small business by numbers o

Description: You can’t do everything yourself as a small business owner, and many owners turn to assistants for help managing their workload. But the COVID-19 pandemic transformed bustling offices int

Description: Clients are the lifeblood of any business, but expanding a customer base can prove difficult for small businesses. This week, The CoLab hosts Megan Marsh and Andres Munar welcome René Rod

Description: While many small businesses are vying for customers’ attention through traditional mediums and social media channels, there’s another platform you can use to promote your business: podcas