The Business of Self-Publishing
Latest Episodes
7 Types of Testimonials: The Good, the Bad, and the Ugly
Updated March 1, 2023 - Subtitle Good testimonials are a critical ingredient in your books financial success - Synopsis Testimonials are one of the critical ingredients of your books marketing plan.
10 More Small Business Start-up Mistakes to Avoid
Updated May 4, 2023 - Subtitle Do not let the fear of making mistakes, costly or not, deter you from starting your new business - Synopsis Although mistakes made can be our greatest teacher, they can
10 More Cons of Self-Publishing
Updated April 26, 2023 - Subtitle More Reasons Self-Publishing Might Not Be for You - Synopsis Here are ten more reasons why self-publishing might not suit you when trying to publish your new book. Te
3 Questions That Will Help You Create an Amazing Preface
Updated February 1, 2023 - Subtitle How to write a preface that will make you look like a pro and sell more books - Synopsis The preface is an important marketing tool to help you connect emotionally
Direct Mail Marketing vs. Email Marketing: What’s Best for Your Small Business?
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to cur
4 Simple Low-Cost Ways to Improve Your Outbound Marketing Efforts
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesnt matter if you are a home-based business,
4 Myths about Sell Sheets That Can Ruin Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their books sell sheet can dramatically improve a books overall success. Having a well-prepared a
5 Signs Your Sell Sheet Needs a Makeover
Updated March 9, 2023 - Subtitle Is your sell sheet driving the results you want or need? If not, it might be time for a makeover - Synopsis Is your sell sheet driving the results you want or need? If
7 Questions to Ask before Writing Your Book’s Sell Sheet
Synopsis A sell sheet is not as simplistic as it might first appear. Its much more than a simple list of physical facts about your book, and a picture of you and your book. Its a sophisticated and c
7 Things Readers Notice When Picking up a Book
Updated March 1, 2023 - Subtitle Understanding the buyers first impression of your book can boost your book sales significantly - Synopsis If you hope to have your book achieve financial and critical