The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
July 25, 2024
In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at IBM, for a deep dive into the practical applications of behavioral science
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina
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