The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Latest Episodes
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at IBM, for a deep dive into the practical applications of behavioral science
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
In this enlightening episode of The Brainy Business podcast, host Melina Palmer revisits a compelling conversation with Matthew Confer on the three essential steps to better decision-making. As the VP
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jordan Bridger, a behavioral scientist, social psychologist, comedian, and speaker who has graced four TEDx stages. Jordan d
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
In this episode of The Brainy Business podcast, host Melina Palmer revisits her engaging conversation with Dr. Benny Cheung of Dectech. Originally aired in February 2021, this episode dives into the f
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
In episode 409 of The Brainy Business podcast, Haley Swafford, Market Research Manager at Microsoft, shares her insights into emotional brand relationships and the effort to drive love for the Microso
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its significant influence on customer experiences. Drawing from her expertise in beha
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of Market MindShift, joins host Melina Palmer to discuss the psychological impact of scarcit
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "H
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Todays Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in