The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
June 27, 2024
In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina
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