Buyers want to be confident that they will be successful if they purchase and implement your product or service. As a marketer you can help speed up sales cycles and provide higher quality marketing q

As we come out of the pandemic there’s expected to be a sizeable economic boom. But in order for you and your company to benefit fully from it there is one key quality which will determine just how we

Buyers want to be confident that they will be successful if they purchase and implement your product or service. As a marketer you can help speed up sales cycles and provide higher quality marketing q

Connected TV , or CTV for short is how nearly the majority of us watch or consume television. Previously, television advertising only really suited B2C brands. But CTV offers advertisers the ability to target customers in a way which traditional linear...

The 414 - The Fight Against Influencer Fraud [Episode 12]

Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle. Revenue is generated by the entirety of the business, not just the top line of sales and marketing.

The most expensive way of testing anything is to launch it and to see if it works. However, that’s often how things are done when it comes to new campaigns and website launches Scientists base everything they do on the relentless testing of ideas to ei...

As a B2B marketer, you can make a huge impact on your company’s sales figures by taking the lead on a very particular type of personalisation. Pitch decks are a classic request for ‘the colouring in department’.

Do almost dread being asked what do you? If you do, then there’s a way to change that. The concept of an elevator pitch is as American as waffles and bacon. But the concept really does work, even for the British,

Tracking where leads, and ultimately sales come from is getting harder by the day. In fact, buyer journeys have become so complex, that what used to work is likely not giving you an accurate picture today. But it doesn’t stop there.