THE 414 - B2B Marketing Podcast

THE 414 - B2B Marketing Podcast


Mastering The Art of The Elevator Pitch

May 29, 2021

Do almost dread being asked what do you?
If you do, then there’s a way to change that.
The concept of an elevator pitch is as American as waffles and bacon.
But the concept really does work, even for the British, who’s reserved nature would otherwise have us avoid at all costs the concept of talking to a complete stranger in a closed confident space.
So the challenge is to master the art of communicating what you do in both 10 and 60 second formats so that you can give a wholesome answer to start with.
At the same time, you’ll be able to telegraph how you’d likely be able to offer real value to the other person and their company if there’s a way that you might be able to help them.
Mastering your own elevator pitch truly is a life skill and it’s one that you’ll get a lot of use from.